Everywhere we turn we see branding. Whether on billboards, TV commercials or the girl walking down the street head to toe Gucci. The girls behind Kova & T, Dasha Zhukova and Christina Tang, wanted to design a collection contrary to the over stylized and branded lines of today. They created jeans, leggings, t-shirts and dresses that are the staples of every girl’s wardrobe. They created items without their name all over it, and instead focused on quality and fit. Their clothing is unique, but in it’s own understated way. These women wanted to create clothing that, when added to an outfit, becomes perfect, whether it’s the perfect white tee, perfectly fitted jeans or leggings to die for. We all know the girls in our lives who have impeccable personal style, but its not because of her designer labels, its because she’s unique, that’s what Kova & T strives for. Their pieces contribute to your ensemble adding their own touch, without taking away your own take on fashion. All of their items can be worn in a number of ways with any number of different pieces. So if you are looking for that great basic, that’s not so basic check out Kova & T.

These are probably Kova & T’s most famous item and for a good reason. I’m obsessed with these leggings! They are so comfortable and they can take any outfit from blah to fabulous!